Account Management

Increase business from established customers. Professional account management training for sales account managers.

Account Management Training

Renew sales momentum and business success with new account management methods. Since it is easier to sell to existing customers than new ones, investing in account management skills strengthens relationships with customers and increases the flow of business. Take this course to renew sales momentum and business success in established accounts.

Programme Objectives

  • Understand the customers business
  • Articulate business level contribution
  • Extend access to senior people
  • Achieve trusted advisor status
  • Establish strategic value
  • Develop account plans

Account management training provides new tools and methods for assessing customer potential, evaluating relationship status, and demonstrating value. Learn new skills for developing and strengthening relationships, expanding presence, and increasing strategic significance.

Who Should Attend

Salespeople and account managers who are tasked with maintaining and developing business through existing customers.

Participants learn how to position themselves and their company, centre stage through establishing senior level relationships and expanding presence across departments.

Additional Benefits

  • Flexible multi session 'learning by doing' structured training course
  • Work place assignments develop new habits and practices
  • Tools, templates, frameworks, and examples save time and aid learning
  • Common language improves communication and team work
  • Promotes adoption of 'best practice' habits and methods
  • Increases sales productivity, consistency, and results
  • Improves job satisfaction and motivation
  • Reduces staff turnover

Delivery Options

  • One to One - Individuals participate through a series of interactive online sessions with the coach. Participants can be anywhere in the world providing there is a good internet connection and they have an access device such as a laptop computer, tablet, or smartphone.
  • Live Online Groups - People from the same team or organisation can gather in one room or join from any location and participate through an internet session. Groups in the same room can get the benefits of a classroom session by using a data projector to be projected the coach screen. Participants can be anywhere in the world with access to the internet. Ask about live online group session fees.
  • Traditional Classroom - The programme delivery takes place over one or more days at a conference venue or at the customers offices. This is effective for four or more participants. Ask about trainer present classroom session fees.

Use this link for more information or to have us call you.

Large Numbers

Licensing and train the trainer options enable self delivery. To find out more, call or use the links below. Associate and Affiliate representation welcomed. To promote or deliver this course, get in touch directly.

Flexible Support

If you need to strengthen customer relationships and increase business from established customers, this account management training course provides best practice skills and methods for account managers. Telephone +44 (0)118 983 3887. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.