Assessments and Tests

Assessment questionnaires built on best practice provide an easily accessible rapid learning resource. A range of assessments reveal organisational sales readiness, examin sales and marketing alignment, and audit sales skills.

Business Assessment

Organisational Sales Readiness Assessments

The starting point for any sales performance improvement initiative should be to evaluate the potential of a business to enable sales success.

Investments in sales and marketing resources are easily wasted. Identifying opportunities for organisational adjustment to enable sales productivity improvement yields quick wins. Increasing coordination and collaboration between sales and marketing teams can have a significant impact on results.

This collection of six assessment review tools illuminate performance improvement opportunities. Each assessment provides a new outside perspective, prompts new ideas, reveals potential solutions, and renews enthusiasm for progress. We use these tools to help clients achieve significant improvements in revenue and profits.

Have an executive team use these tools in a one day facilitated workshop to clarify opportunities, identify improvement priorities, and coordinate commitment. Alternatively, use the online tools to support a self-led initiative. See the details here.

For a demonstration, call +44(0)1392 851500 or email

Sales Skills, Knowledge, and Methods Assessments

Use sales assessments to influence behaviour, accelerate learning, conduct training needs analysis, improve training results, carry out appraisals, and reduce hiring mistakes.

Sales Tests - Sales Assessments

Evaluating knowledge, skills, mindset, and motivation through sales tests reveals opportunities to maximise results and deal with issues before they affect performance.

Independent exam style grading maximises attention and stimulates learning.

Sales assessments help individuals, teams and companies establish the 'best in class' skills and behaviours that lead to extraordinary performance.

Assessment aligned validation tools enable reliable verification of results by managers, in-house practitioners, SalesSense consultants, or third party professionals.

Assessing sales effectiveness offers a means to answer the question, am I or are we competitive from three key perspectives: Individual capability; management effectiveness; and business process.

In the right circumstances, sales assessments can provide all the necessary learning impetus and eliminate or minimise the need for outside consulting or sales training services. Call +44(0)1392 851500 or email for a demonstration.

Sales Competency Model

Sales Competence Model

Our sales tests and assessments are based on a comprehensive sales competence model, designed for those selling technology, software, and know-how based business solutions. Refined over a period of twenty years, the model guides development of our training and coaching materials as well as recruitment selection, and sales competency evaluation tools.

Customers can use the model to form a base for developing their own definition of sales competence. The model ensures evaluation consistency. The framework has made it easy for us to adapt and customise sales assessments to meet specific customer needs.

For an overview of our standard sales competence model, follow this link.

Bespoke or Customised Assessments


Using a direct, non psychometric approach to sales assessment means that they are easily modified or designed from scratch to support any 'best practice' or competence model.

If you have already defined what excellence looks like in your organisation, have us create bespoke assessments that evaluate skills, knowledge, and behaviours against your best practice models.


If you are looking for a sales assessments, sales performance appraisal tools, ways to assess sales readiness, or review sales and marketing alignment, we can help. Telephone +44 (0)1392 851500 for more information. We will be pleased to learn about your needs or talk through some options. Send email to for a prompt reply or use the contact form here.