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Free Pre Course Assessment
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Please register here first)
Competition for
high value sales opportunities is usually ferocious. You can’t always be the first in
or have the best solution or the lowest price. Winning means finding a way to out
sell your competition. Losing a big deal is more than just disappointing. You
cannot recover the time and effort invested in the campaign. Enterprise Selling
teaches participants how to take the uncertainty out of the sales process for the
benefit of both seller and buyer. Practicing Enterprise methods increases success
rates with high value sales campaigns. This programme centres on an advanced
sales method that enables established sales people and their support team to
increase sales without the need for increased resources. Benefits include
improved team cooperation, more accurate forecasts, greater situational control,
shorter sales cycles, better success ratio’s, and dramatically increased sales
results.
During the course,
participants work on live sales campaigns. Applying Enterprise methods to real
sales situations demonstrates the method, proves its value, and provides
experience working with the planning and thinking tools it incorporates. Time
spent on the course advances current sales campaigns and directly increases
chances of success.
Who Should Attend
Participants should include all those who contribute to
the success of major sales campaigns, including people responsible for access to
resources. Those in the following roles are the most common participants: Main
board directors, sales managers, sales people, technical sales support people,
bid managers, professional services managers, and internal consultants.
Those who have worked on high value complex sales
campaigns and who are involved in current opportunities that match this
description, will gain the most from this course.
Enterprise Selling makes no attempt to teach basic
sales or communication skills. The course provides a detailed framework, check
list, and method for eliminating uncertainty in major sales campaigns where; the
value is significant to the seller's organisation; the result is critical to the
buyer; many people from both buyer and seller are involved in the campaign; and
the decision process is expected to take several months to complete.
Programme Objectives
- Dramatically improve high value sales campaign success ratios
- Reduce or eliminate effort wasted on unproductive sales campaigns
- Increase certainty and forecast accuracy to support improved business planning
- Accelerate sales campaigns to reduce sales cycle times
- Account for and overcome competitive threats
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