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The closer you get to winning, the closer you are to
losing. The closer you get to the end of the race, the less opportunity you
have to make a difference. The final spurt rests on your prior forethought,
planning and preparation.
When the moment comes, the time for thinking is gone.
Reaction and instinct are all. The vacuum left by lack of preparation is
quickly filled by angst and uncertain bravado (those who know they don’t
know) or unbridled arrogance (those who don’t know that they don’t know). In
the latter case, blind persistence can work out. Some are lucky for a while,
supported by fortuitous circumstances.
In the long-term, there is no substitute for appropriate
forethought – thinking about the task in advance, planning – anticipating
the likely progression of events, and preparation – practising what one will
have to do, in advance.
Everyone knows the truth in this. Everyone smirks when
someone utters those time-honoured phrases, “failure to plan is planning to
fail”, “proper planning prevents poor performance”, and “planning is the
only shortcut to success”, yet we continue to wing it whenever we run into a
little time pressure.
Behind the façade of outrageously good results, or
spontaneous elevation to stardom, or overnight success, is the hard slog of
forethought, planning, and preparation.
At this point, some of you are thinking of the examples
that disprove the idea - that all success is the result of hard work. If you
have the worldwide pond to observe, if you Google success, I’m sure you can
find some genuine examples where people have achieved great things without
an appropriate investment of effort. After all, someone has to win the
lottery, every week. It could be you, but don’t turn off the alarm clock
just yet. The vast majority of people will die without ever winning a major
prize from a game of chance.
Paying the
price
A large and successful Company had ceased to be
successful. Profitability had ebbed away and shareholders were beginning to
sell up. The share price was falling rapidly. Try as they did, the directors
could not understand the problem. Managers made many excuses for the falling
sales and spiralling costs. They promised that results would soon return to
normal but things continued to get worse.
The directors called in all manner of experts for advice
and none could solve the problem. Soon the directors would have to start
cutting costs by slashing budgets and making people redundant. The spectre
of a downward spiral loomed.
When yet another consultant approached the managing
director, he was unimpressed by her lack of credentials and track record. He
almost dismissed her out of hand. She claimed that she could tell him how to
fix the problem, just as all the others had. For some reason he let her stay
and explain. In response to his invitation, she said that he must first
agree the fee.
He was amused. She asked for £250,000.
“What will you do for £250,000?” he said.
“Tell you how to fix the problem.” she replied.
“How can you possibly justify £250,000 for a half hour
consultation?” he exclaimed.
She explained, “it has taken me all of my life to come by
this knowledge.”
There are a few gems of advice that are repeated, over and
over. Anyone can use them to increase their chances of achieving something
fulfilling, outstanding, astonishing, or original. You will have heard or
read of these principles before. You may have rediscovered them yourself and
taught them to others. Still I think they bear repeating. These are the
secrets of exercising free will.
1. Have a
definite purpose
If there is such a thing as free will, it exists within
our ability to focus on a particular desired outcome and our willingness to
sacrifice, perhaps sacrifice everything else, in pursuit of it’s attainment.
Without a definite overriding purpose, that raises our passion whenever we
think of it, we are lost amongst a myriad of distractions.
2. Make a
plan then keep reviewing it, updating it, and connecting it with reality
Reasons for not doing something that you want to
accomplish include not knowing how to do it; thinking it is too big to
tackle right now; feeling it might be unpleasant, and wanting to do it
perfectly. Forethought, planning, and preparation diminish all of these
obstacles. If you don’t know how to do it, break it up into a series of
simpler tasks. If it’s too big, break it up into a series of smaller
projects. Don’t try to eat the whole Elephant at once. If you feel it might
be unpleasant, break it up into small doses. If you want to do it perfectly,
the same advice applies. Complex and lengthy tasks become light steps if you
break them up. As Lao Tzu said, ’a journey of a thousand miles, begins
beneath ones feet’.
3. Regularly
push yourself beyond your comfort zone
We cannot become something we are not worthy of being.
Those who sustain financial independence have developed the necessary
abilities. Those who attract the resources necessary to achieve great things
have learnt how to do so. Those who have fashioned themselves into the kind
of person who makes things happen, make things happen. Luck has nothing to
do with it, unless you want to wait for that lottery win.
4. Minimise
the drudgery
If you are pursuing a definite purpose that you are
passionate about, most preparation is fun. Some things are difficult to fit
in. Other things may involve a long slog doing something that requires
mental and physical toughness. Once again, apply the three diamond edged
tools – forethought, planning, and preparation to maximise efficiency and
minimise the impact of dreary tasks. As Voltaire wrote, “No problem can
stand the assault of sustained thinking”.
Achieving a sales target is a definite purpose. It is
also, usually, a problem to solve. Organisations that operate in a
competitive environment must continually improve, if only to maintain the
status quo. Sales targets always go up. There is usually a gap between what
will happen naturally and what a sales person must achieve. Working harder
only offers a limited return, often offset against quality of life. The
difference between failure and success is thinking. Forethought, planning
and preparation are the tools of the thinker and the means of exercising
free will. First, there has to be a dream, then a plan, and then the will to
pursue it to the end.
Article by Clive Miller
Questions and comments to
clive@salessense.co.uk
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