Many companies rely on repeat business from important customers. Key account management becomes a critical function when success depends on regular, high value orders from major accounts.

Free Pre Course Assessment (Please register here first)

This course helps major account sales people reduce risk and maximise sales opportunities. By applying principles and methods to real account situations. During the course, participants increase  their customer understanding while learning new skills and methods.

Account managers learn new ways to maximise the customers benefit, address all the possible business in an account, keep competitors out, and gather invaluable feedback. Account Managers must do more than service the account to realise a good return on the long term investment in major account relationships.

Who Should Attend
Experienced sales people and their support team will benefit most from this course. Sales participants should already be competent in communication and persuasion skills. Most of the delegates should be field sales people who are responsible for account management. This course helps pre-sales support staff fulfil their team role more effectively. Others who regularly participate in key account sales such as line managers, bid team members, marketing, and technical people will learn how they can contribute more to success with large accounts.

Programme Objectives

• Improve business success and predictability

• Build stronger high level relationships

• Predict and counter the efforts of competitors

• Increase sales productivity

• Reduce sales cycle times

Course Contents  Fees  Participant Feedback  Pre Course Assessment  Small Groups

Contact Us
Tel 44 (0)118 933 1357
Siena Court, The Broadway, 
Maidenhead, UK, SL6 1NJ
info@salessense.co.uk

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