Increasing sales performance through sales enablement improvement.
The Sales Success formula, pubished through this seventeen minute video and its transcripts, is a detailed sales enablement road map.
It provides a set of guidelines for creating sales focused tools, sales content, and value communication materials. If you watch the video or read the transcrpts and percieve gaps between the materials you have and the ideal, the formula provides a model to build on.
If you need to create sales enablement materials from scratch it may prove challenging to get the work completed. Those with the necessary knowledge and skills may be too busy with the pressing priorities of closing business to find time for the work.
Instead of risking business to re-organise, renew, or create sales enablement materials, you could have us provide you with the necessary temporary resources.
Working with nominated staff we would:
Develop convincing answers to the top six customer questions.
Gather proof that your offerings do what you claim and build it into effective stories. Otionally, this can involve recording customer interviews.
Characterise ideal prospects for each market segment addressed.
Document customer buying personas.
Develop prospecting email/letter/voicemail templates.
Write six months worth of re-useable prospecting messages.
Craft effective objection turnaround solutions
Define stages in the customers buying process
Train salespeople to use the process, messages, methods, and materials effectively
We would compile the resources into a unique sales enablement kit that staff can use to engage prospects, support presentations, overcome sales obstacles, and win more business.
With this compendium of resources, established sales people will be more effective, new sales people will be equipped to become productive sooner than they otherwise would, and the organisation will have a reliable means of managing success.
We have templates and examples for all the elements of the sales success formula and have built sales enablement solutions before. We can produce new tools, content, and materials efficiently.
If you lack the time or resources to improve your sales enablement resources, we can help. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or talk through some options. Alternatively Send email to firstname.lastname@example.org for a prompt reply or use the contact form here.