You can't touch it, you can't photograph it, and you can't record it in your books as an asset. You can't even sell it on when it is no more use to you.

Selling knowledge is very different from selling products that take up space. In this unique two-day sales workshop, learn how to sell the most valuable thing in the universe, know-how.

• Up to four half-day or two one-day sessions spread over several weeks or delivered consecutively
• Post session exercises, practise assignments, and reviews reinforce learning and help establish best practice habits
• Tools, templates, frameworks, and examples act as aid memoirs, save time, and aid adoption of best practice methods
• Managers have more time to focus on results because they have less need to fulfil the role of coach and trainer
• Increased job satisfaction reduces sales staff churn, increases performance, and reduces costs
• Wider adoption of best practice behaviours, habits, and methods increases sales productivity, consistency, and results

If your business is applying know-how to help other businesses succeed, this course will be immensely helpful to you. Whether you are a representative who sells know-how or a consultant who delivers it; whether you run the company or sell and deliver expertise, on this course you will gain numerous strategies for advancing your purpose. Traditional sales skills are inadequate on their own. You have no product to show or demonstrate. Proving that you have the knowledge a prospect needs, may not be enough. Join this course to learn the knowledge you need to know about potential customers. Acquire new ways to present your expertise and better ways to win trust and confidence.

Who Should Attend

If you have responsibility for selling high value knowledge, 'know how', concepts, or services to other people or businesses, you will find this course valuable. Consultants and trainers who must do their own selling, businesses offering complex solutions that depend heavily on expertise, software vendors whose solutions involve significant customisation, companies offering professional services, people who sell sales and marketing services, those selling insurance, and those providing recruitment services will all benefit from this course.

Course Objectives

• Distinguish between selling intangible services and products
• Get the sales process started without making cold calls
• Speed up the process of developing trust
• Reduce or eliminate outcome uncertainty
• Have the customer talk about their real issues when they prefer not to
• Have the customer talk about their real issues instead of solutions
• Know if a customer will pay your price
• Negotiate the close at the beginning
• Gain access to the real decision makers
  
• Have customers develop their own irresistible value proposition
• Turn the sales process into a collaboration

Selling Consulting Services 2 Day Course

Fees range from £670 for places on a public course down to £418 per person for an in-house programme, depending on numbers. Self led study with coaching support is available for £210.

The Course Includes a preparation guide, in course materials, planning and preparation tools, progress assessments, ongoing performance tips, and career long support. All fees exclude applicable VAT.

For large numbers we offer a licensing and certification option to enable self delivery of this course. To find out more, please use the contact form here. Alternatively telephone +44 (0)118 933 1357 or send email to info@salessense.co.uk