If your business is applying know-how to help other businesses this
course will be immensely helpful to you. Whether you are a
representative who sells know-how or a consultant who delivers it;
whether you run the company or sell and deliver expertise, on this
course you will gain numerous strategies for advancing your purpose.
Traditional sales skills are inadequate on their own. You have no
product to show or demonstrate. Proving that you have the knowledge a
prospect needs, may not be enough. Join this course to learn what else
you need to discover about potential customers. Acquire new ways to
present your expertise and better ways to win trust and confidence.
Who Should Attend
If you have responsibility for selling high value knowledge,
‘know how’, concepts, or services to other people or businesses, you
will find this course valuable. Consultants and trainers who must do
their own selling, businesses offering complex solutions that depend
heavily on expertise, software vendors whose solutions involve
significant customisation, companies offering professional services,
people who sell sales and marketing services, those selling insurance,
and those providing recruitment services will all benefit from this
course.
Course Objectives
·
Get the sales process started without making cold calls
·
Eliminate ‘will they or won’t they’ and ‘will we win’
uncertainty in sales situations
·
Have the customer talk about their real issues even when they
would prefer not to
·
Have the customer tell you what they are really prepared to
spend when they don’t want to
·
Gain access to the real decision makers when your contact
insists on being the conduit
·
Turn intangible know-how or services into real products that
have intrinsic value
Content
Fees
Dates
Reservations
Feedback
Pre Course
Assessment
Self Study
Small Groups |
