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Key account management sales training

Selling in a Downturn
Course Contents
  Fees  Participant Feedback  Small Groups

Some will sail through the coming downturn with hardly a dip. Hope for the best and prepare for the worst seems good advice. Forethought, planning, and preparation will prove to be the elements of success.

Downturn

‘Work harder’ is good advice for sales people facing a downturn because some will unconsciously use the circumstances as justification for working less. “Beware of leeching thoughts that sap the will” my mentor says. “It’s hopeless” is unconsciously interpreted as, “it’s ok to do nothing”. It is usually those who are best prepared who seem to deal with adversity without sweat or stress. Now is the time to draw on the best beliefs, attitudes, and working practices.

Who Should Attend

Those selling complex products or services to other businesses will get great value from attendance. Sales managers and directors will discover new ideas, tools and methods to ensure healthy performance through the downturn. Score yourself on each item in the content section. Give yourself a 4 if you can already teach others how to accomplish it. Score a 3 if you can think of some ways to achieve the same outcome. Allocate 2 points if you are a little unsure. Give yourself a 1 if you are guessing. If you score over 50, you should be on the speaker circuit. Scoring 30 to 50? A refresher will equip you to soar. Less than 30? You have everything to gain and nothing to lose.

Learning Objectives

  • How to use thoughts and thinking to affect sales results and defeat stress

  • How to increase access and influence in existing customers
  • How to find new customers affected less by the down turn than others are
  • How to recognise excellent prospects without having to call them
  • How to get through and get a hearing when they won’t take your call
  • How to get introduced, even when you don’t have anyone who can introduce you
  • How to avoid working on deals that don’t happen, can’t be won, or won’t be worthwhile
  • How to have the customer talk about the real issues instead of products or solutions
  • How to access all of the people who influence the outcome no matter what their seniority
  • How to find out what the customer is prepared to spend when they don’t know or won’t tell you
  • How to have customers develop their own irresistible value proposition
  • How to set up a sales process agreement that turns the sale into collaboration
  • How to set yourself apart through a proposal or presentation
  • How to have the customers press themselves for a decision

Course Contents  Fees  Participant Feedback  Small Groups

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