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Selling in a Downturn
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Some will sail through the coming
downturn with hardly a dip. Hope for the best and prepare for the worst
seems good advice. Forethought, planning, and preparation will prove to be
the elements of success.
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‘Work harder’ is good advice for sales people facing a downturn because
some will unconsciously use the circumstances as justification for working
less. “Beware of leeching thoughts that sap the will” my mentor says. “It’s
hopeless” is unconsciously interpreted as, “it’s ok to do nothing”. It is
usually those who are best prepared who seem to deal with adversity without
sweat or stress. Now is the time to draw on the best beliefs, attitudes, and
working practices.
Who Should Attend Those selling complex products or
services to other businesses will get great value from attendance. Sales
managers and directors will discover new ideas, tools and methods to ensure
healthy performance through the downturn. Score yourself on each item in the
content section. Give yourself a 4 if you can
already teach others how to accomplish it. Score a 3 if you can think of some ways to achieve the
same outcome. Allocate 2 points if you are a little unsure. Give yourself a 1 if you
are guessing. If you score over 50, you should be on the speaker circuit. Scoring 30
to 50? A refresher will equip you to soar. Less than 30? You have everything
to gain and nothing to lose.
Learning Objectives
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Course Contents
Fees
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