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Sales Sense Increase Sales Performance

Sales strategy, sales training and coaching; and business development solutions that work.

De-mystifying the art in selling to help organisations maximise their potential is our purpose. We help those who sell complex technology, software, and know-how based services to increase results, improve predictability and resolve issues. Our services include assessment, business development, sales coaching, sales training, and consulting solutions.

Working Strategy

It is easy to separate good and bad strategy. Once the 'how' of a plan is set the next actions should be obvious. If required actions aren't obvious, the strategy is not serving its purpose and should be renewed or revised. Good strategy drives tactics. It seems a straightforward concept yet finding a sales strategy that works is not so easy. When you can't afford the luxury of a bad plan, a little help makes all the difference.

Help is all around

This is a good place to explore if your need inspiration for sales strategy improvement or ideas for acquiring new customers. The resources on this site reflect many solutions and if you have a DIY mentality, you will find plenty of free material to stimulate your thinking in these pages. If you would rather take the fast track to a better plan, call +44 (0)118 983 3887 and speak to one of us right away or email and we will get in touch with you.

Increasing Performance

When orders are slow the spotlight is quickly turned on salespeople and their skills yet their ability to perform is affected by their selling environment. Initiatives to increase performance can be directed at three levels: Organisational capability, leadership, and individual competence.

What needs attention first? Enabling the organisation, developing better methods and leadership, or improving skills? Assessment on all three levels gives a complete picture. Attending to the cause is better than treating symptoms.

Improve Predictability

The health of a company depends on performance matching expectations yet leaders and their people are often expected to predict results without guidance or support.

Getting optimum results depends on managers taking some of the responsibility for defining reliable and repeatable systems for qualification, lead acquisition, and conversion.

Alignment of process, intelligence, marketing resources, qualification, and execution all improve performance predictability.

Resolve Issues

In many organisations, sales management training is given much less attention than sales training or sales coaching. Leaders are often expected to know it all and deliver results with limited or no professional support. Issues are best dealt with before they become problematic. In an ideal world, managers anticipate problems and difficulties and prevent their occurrence in advance rather than be on hand to repair the damage and police prevention policy.

Continuous informal assessment supported by periodic formal assessment offers the means to head off issues before they lead to poor performance.

'No problem can withstand the assault of sustained thinking', wrote Voltaire. Yet thinking is the hard work that precedes success. Action without a plan is random and little better than planning without taking action. Get a little help. A coach, advisor, or consultant can be a lens for focussing talent.

If your sales strategy doesn't give clear guidance to staff or if you need sales training and coaching resources for getting everyone on the same page or business development support for finding more new business, we can help. Telephone +44 (0)118 983 3887. We will be pleased to learn about your needs and talk through some options. Alternatively, send an email to for a prompt reply or use the contact form here.

Business sales performance by design - increase results - improve predictability - resolve issues