Business to Business Sales Channel Management Training for Reseller, Distributor, and Alliance Account Managers

Public Course Booking
Bonuses Worth £500+

Achieve performance by harnessing collective power. Build an effective and reliable sales channel, distributor, or business alliance. Create Partner loyalty and mutual success.

Selling ' through' is different from selling 'to'. Building an effective partner network or alliance depends on a different set of skills and habits. This course provides a bridge between traditional, end user sales capability and the special demands of sales channel and distributor management.

More than 74% of all business alliance agreements including those with agents, dealers, resellers, distributors, OEMs and businesses partnerships, fail to achieve expected levels of business.

Sales partnerships are easy to start and very difficult to make work. In this course, learn how to develop lasting and profitable partner relationships. Gain a method for success and hundreds of ideas, tips, and procedures for helping partnerships succeed.

Put learning to use immediately to push aside unproductive and unimportant work for tasks and actions that bring long lasting productivity improvements and increased sales results.

• Two day public course
• Flexible in-house, bespoke, and distance learning options
• Tools, templates, frameworks, and examples save time and aid learning
• Post session exercises and assignments foster new habits and practices
• Creates common language that improves communication and team work
• Promotes wider adoption of 'best practice' habits and methods
• Greater job satisfaction improves staff retention and reduces costs
• Increases sales productivity, consistency, and results

Who Should Attend

All those who are responsible for setting up and maintaining B2B sales partnerships will benefit from this course. Typical roles include agent sales managers, dealer and reseller account managers, distributor account managers, OEM sales people, and alliance managers.

Course Objectives

• Identify the different skills and habits needed for partner sales
• Separate the potential stars from the opportunists and time wasters
• Perceive the business from a partner principal’s perspective
• Gain instant access to partner principals
• Learn short cut consulting tools to help partners grow their business
• Develop trusted advisor status
• Increase strategic significance
• Develop trainer skills
• Test a joint planning template

Accelerate Sales via Partners - Course Fees

The public course takes place over 2 consecutive days. Fees are £670 plus VAT per participant. Online booking bonuses include products and concessions worth over £500.

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Self employed or self funding?
Pay by instalments. No interest and we pay the VAT.

Public Programme Dates

Follow this link for full details of course materials and
£500+ of public course booking bonuses..

The course includes a preparation guide, in course materials, planning and preparation tools, progress assessments, ongoing performance tips, and career long support.

In-house course fees range from £495 per person for five people down to £418 per person for eleven or more. The course can be spread over up to four sessions or delivered on consecutive days. Call +44 (0)118 933 1357 or email custserv@salessense.co.uk for more information.

Large Numbers

Licensing and train the trainer options enable self delivery of this course. To find out more, telephone +44 (0)118 933 1357 or use the links below.

Sales Associate and Affiliate representation welcomed. To promote advanced sales training, get in touch directly or see the application details here.

Flexible Support

If you need ways to improve sales channel management, distributor management, business alliance results, or to develop dealer and reseller loyalty, 'Accelerate Sales via Partners' provides a reliable and flexible solution. Telephone +44 (0)118 933 1357. We will be pleased to discuss your needs or talk through some options. Alternatively Send email to custserv@salessense.co.uk for a prompt reply or use the contact form here.