| Sales Drive Journal | October 2011 | |||||||||
New and Updated help:
Steps for Selling in Difficult Times |
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| Guest Article | Worth Listening | Selling is about . . . | ||||||||
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As part of an assignment, we found ourselves writing a sales manual for a customer. This led to developing a framework for sales success. It isn't a set of sales directives, more a step by step guide for developing a sales oracle. If you had such a source, a document that answered the top six customer questions; Provided verifiable proof that your stuff does what is claimed; helped you recognise the right sales prospects; provided tried and tested templates, examples, and opening lines for approaching new customers; included reliable objection handling responses; explained the sales process; and doubled as a training manual, would you have sold more? The Sales Success Formula is a guide for developing your own sales oracle. |
Creative effort and energy. Sales people promote what could become true in the future. It takes creative energy to project an idea and then sustain it through inevitable criticism and propel it forward over obstacles. Customers often need this supporting energy to help overcome their own disbelief, reservations, and fear. This is true for individuals and organisations. People resist change, even change they initiate. Businesses are collections of people doing things in traditional comfortable ways. From the inside looking out, newness in terms of changing procedures and behaviours threatens to upset too much. Yet failure to reinvent and continually push the boundaries of what's possible leads to stagnation and decline. Sales people are essential change agents. More here |
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